McOuat Partnership Acquires Simcoe County-Based The Marketing Company Expanding Its Full-Service In-House Offerings
Business Wire | Oct 28, 2021
MARKHAM, Ontario — Leading strategic real estate marketing agency, McOuat Partnership, announces the acquisition of The Marketing Company (TMC), broadening McOuat Partnership’s existing services to touchscreen, hardware and programming.
The expansion also absorbs TMC’s client-base, giving them access to an array of additional in-house marketing and creative offerings that Partnership is known for, some of which include: branding, strategy, campaign development, photography and videography, brochure design, paid digital, public relations, interior design and social media services.
“This fusion represents an exciting step forward for McOuat Partnership,” said President, Craig McOuat. “As our company continues to grow, we are thrilled to advance our capabilities, providing our clients with the most experienced, innovative and expansive real estate marketing services available in the industry,” added McOuat.
The added touch technology offerings will provide clients with customized programming, real time changes and interactive video capabilities for their projects and is available in a variety of formats from floor kiosks in sales centres to mounted screens for advertising. Each touch device is selected and individually programmed to deliver the best user experience possible.
Providing custom marketing services to over 200 homebuilders across Ontario for more than 25 years, the TMC Barrie office will become the Northern Division of McOuat Partnership. This will allow Partnership to strengthen its presence in Simcoe County Region, which has seen a growth rate of 20 per cent over the last eight years, significantly higher than the provincial average. Simcoe County’s 2021 Economic Development Strategy aims to support this growth by creating more opportunities for business and establishing the region as a premier destination for investment in Ontario.
“We are excited to be operating under McOuat Partnership, while retaining our presence in Simcoe County,” said McOuat Partnership Northern Division Vice President and TMC Co-Founder, Wendy Barrer. “Our clients will benefit from this new partnership that broadens our in-house capabilities, creating efficiencies in resources and pricing,” she said.
For more information, visit mcouatpartnership.com
About McOuat Partnership:
Founded by Chuck McOuat in 1973, McOuat Partnership is an award-winning, full-service branding and strategic marketing agency specializing in real estate, resort and packaged goods industries. With almost 50 years of results-driven success in the industry on over 3,000 communities, McOuat Partnership is the most experienced real estate marketing agency in North America. A family legacy business with a full-time staff of close to 50, the company is now headed by Chuck McOuat’s five children: Craig, Lianne, Geoff, David and Allyson and offers in-house services including advertising and media planning, digital, social, video, rendering, touch technology, public relations and interior design divisions. For more information, visit mcouatpartnership.com
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